Revamped Mac App Store
Every element of your App Store product page has the power to drive downloads of your app. Learn how to help customers discover your app and engage them through thoughtfully crafted metadata on your product page and in search results. You can build and maintain your product page in App Store Connect or automate your workflow with the App Store Connect API.
Jun 06, 2018 Mac App Store. The App Store is a way to get your app discovered, a way to distribute your app and a way for you to earn money as a developer - so that you actually get to make more apps. Want good apps on the Mac? This is one of the ways to do it. Not to mention they allow apps to access more of your Mac in a secure way, which is what brought. If your Mac is connected to a VPN, it will fail to download region-locked apps from the App Store. You can either shut down your VPN or modify your VPN's Split Tunneling settings.
App Name
Your app’s name plays a critical role in how users discover it on the App Store. Choose a simple, memorable name that is easy to spell and hints at what your app does. Be distinctive. Avoid names that use generic terms or are too similar to existing app names. An app name can be up to 30 characters long.
Icon
Your app icon is one of the first elements of your app that users see, so it’s essential to make a strong first impression that communicates your app’s quality and purpose. Work with a graphic designer to create an icon that is simple and recognizable. Try testing different options to determine which icon is the most recognizable and meaningful to your target audience.
As part of Apple’s announcement regarding MacOS Mojave, the revamped App Store, and support for the UIKit development framework used for iOS apps, the company has announced that Microsoft will be bringing Office 365 to the App Store on Mac later this year. Beyond protecting users from scams, Apple’s increased efforts to clean up the App Store are timed just before the arrival of the revamped App Store app in iOS 11. The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business. Apple is adding app analytics to its revamped Mac App Store which launched with macOS Mojave earlier this year. In a post on its developer portal today, Apple wrote: “Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect. The App Store is a way to get your app discovered, a way to distribute your app and a way for you to earn money as a developer - so that you actually get to make more apps. Want good apps on the Mac? This is one of the ways to do it. Not to mention they allow apps to access more of your Mac in a secure way, which is what brought.
To ensure the icon is legible in all sizes, avoid adding unnecessary visual details. For information about creating a beautiful and memorable icon, see the Human Interface Guidelines.
Subtitle
Your app’s subtitle is intended to summarize your app in a concise phrase. Consider using this, rather than your app’s name, to explain the value of your app in greater detail. Avoid generic descriptions such as “world’s best app.” Instead, highlight features or typical uses of your app that resonate with your audience. You can update your subtitle when submitting a new version of your app to help you determine the subtitle that’s most effective for engaging users. A subtitle can be up to 30 characters long and appears below your app’s name throughout the App Store.
App Previews
An app preview demonstrates the features, functionality, and UI of your app in a short video that users watch directly on the App Store. Previews can be up to 30 seconds long and use footage captured on the device to show the experience of using your app. You can feature up to three app previews on your App Store and Mac App Store product pages, and localize them for all available App Store languages.
App previews autoplay with muted audio when users view your product page, so make sure the first few seconds of your video are visually compelling. App preview poster frames appear whenever videos do not autoplay.
To learn about creating great app previews, see Show More with App Previews.
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Screenshots
Use images captured from your app’s UI to visually communicate your app’s user experience. You can feature up to 10 screenshots on your App Store and Mac App Store product pages. Depending on the orientation of your screenshots, the first one to three images will appear in search results when no app preview is available, so make sure these highlight the essence of your app. Focus each subsequent screenshot on a main benefit or feature so that you fully convey your app’s value. If your app supports Dark Mode, consider including at least one screenshot that showcases what the experience looks like for users.
For screenshot specifications, see App Store Connect Help.
Description
Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a short list of main features. Let potential users know what makes your app unique and why they will love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. The first sentence of your description is the most important — this is what users can read without having to tap to read more. Every word counts, so focus on your app’s unique features.
If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text. Don’t add unnecessary keywords to your description in an attempt to improve search results. Also avoid including specific prices in your app description. Pricing is already shown on the product page, and references within the description may not be accurate in all countries and regions.
You can update your app’s description when you submit a new version of your app. If you want to share important updates more frequently, consider using your promotional text instead.
Promotional Text
Your app’s promotional text appears at the top of the description and is up to 170 characters long. You can update promotional text at any time without having to submit a new version of your app. Consider using this to share the latest news about your app, such as limited-time sales or upcoming features.
Keywords
Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Choose keywords based on words you think your audience will use to find an app like yours. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Popular, functional terms such as “jobs”, “text”, or “social” may drive a lot of traffic, but are highly competitive in the rankings. Less common terms drive lower traffic, but are less competitive.
Keywords are limited to 100 characters total, with terms separated by commas and no spaces. (Note that you can use spaces to separate words within keyword phrases. For example: Property,House,Real Estate.) Maximize the number of words that fit in this character limit by avoiding the following:
- Plurals of words that you’ve already included in singular form
- Names of categories or the word “app”
- Duplicate words
- Special characters — such as # or @ — unless they are part of your brand identity. Special characters don’t carry extra weight when users search for your app.
Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:
- Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases
- Terms that are not relevant to the app
- Competing app names
- Irrelevant, inappropriate, offensive, or objectionable terms
In addition, keep in mind that promotional text doesn’t affect your app’s search ranking so it should not be used to display keywords.
In-App Purchases
Users can view and start an in-app purchase from your product page. In-app purchases and subscriptions are shown in two separate sections on your product page, and you can showcase up to 20 total items across both of these sections. You can even choose the order in which to list them to help drive awareness for specific content. Each item has its own display name, promotional image, and description. In-app purchase names are limited to 30 characters and descriptions are limited to 45 characters, so be descriptive, accurate, and concise when highlighting their benefits.
In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs. When users tap on an in-app purchase in these locations, they are taken to your product page where they can read your app’s description, view screenshots and app previews, or start the in-app purchase. If they don’t have your app installed on their device when they start the in-app purchase, they will be prompted to download or purchase the app to complete the transaction.
For details, see Promoting In-App Purchases.
Revamped Mac App Store Free
What’s New
When you update your app, you can use What’s New to communicate changes to users. This text appears on your product page and on the Updates tab.
If you added a feature or fixed a bug based on feedback, use What’s New to let users know that you’ve listened to them. List new features, content, or functionality in order of importance, and add call-to-action messaging that gets users excited about the update.
Ratings and Reviews
Ratings and reviews influence how your app ranks in search and can encourage users to engage with your app from search results, so focus on providing a great app experience that motivates users to leave positive reviews. Individual ratings inform your app’s summary rating, which is displayed on your product page and in search results. This summary rating is specific to each territory on the App Store.
The SKStoreReviewController API lets you give users an easy way to provide feedback about your app. You can prompt for ratings up to three times in a 365-day period. Users will submit a rating through the standardized prompt, and can write and submit a review without leaving the app.
You can use App Store Connect to respond to customer reviews of your app to directly address their feedback, questions, and concerns. When you respond, the reviewer will be notified and will have the option to update their review. Reviews and responses can be updated at any time, but only the latest review and response for each user will display on your product page.
For details, see Ratings, Reviews, and Responses.
Categories
Categories on the App Store help users discover new apps to meet their needs. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store. Be sure to select the primary category that is most relevant. Choosing categories that are not relevant to your app may cause your app to be rejected when submitted for review.
For details, see Choosing a Category.
Localization
If your app is available in multiple languages, make sure to localize your app description, keywords, app previews, and screenshots, for each of the markets in which you offer your app. You can also translate your app’s name and tailor your keywords to reflect the values of each market so your app might better resonate with the local audience.
For details, see Localize App Store information.
To learn about localizing your app, seeExpanding Your App to New Markets.
Metadata for Other Apple Platforms
Find out how to prepare your product page metadata.
Revamped Mac App Store El Capitan
Apple thoroughly revamped the look and feel of the Mac App Store this year, debuting “editorial” recommendations and an iOS-inspired interface for its macOS software storefront. But a new survey from CleanMyMac developer MacPaw suggests developers remain unimpressed by the App Store due to a series of well-established problems that haven’t been addressed, and that Apple is “slowly losing devs to the great unknown” — other distribution options — as a result.
MacPaw’s survey is in its third year and with 814 responses has a pretty robust collection of participating developers. The company saw a slight decline in the number of Mac App Store exclusive developers, falling from 23 to 22 percent, and a similarly small uptick in developers distributing outside the store, 32 versus 30 percent. It also noted a 3 percent increase in the proportion of revenues coming from sales outside the Mac App Store.
The real issues, however, become apparent in developer responses to questions about Mac App Store satisfaction. Forty percent of MAS-using developers are “detractors,” with 37 percent “passives,” and 22 percent “promoters,” numbers that only look good compared with even worse scores in the prior year. In three survey years, the store’s promoters number peaked at 23 percent, which is to say that three out of four developers participating in the store aren’t enthusiastic about it.
Unsurprisingly, Apple’s numbers are even worse amongst developers who aren’t selling through the Mac App Store. As of 2018, 84 percent of that group are detractors, versus 9 percent passives and 7 percent promoters. Those numbers are modestly improved from prior years’ results, but the takeaway is fairly clear: Most developers who participate don’t love the store, and those who don’t participate seem to hate it.
Digging into survey answers, the biggest issues developers still have are ones that have been identified multiple times over the years: inability to offer trials or priced upgrades, as well as a lack of analytics. Lengthy app reviews and sandboxing rules have been issues for some developers, as well. Though the former has seen marked improvement in 2018, 33 percent of MAS developers still rate “faster approval” as a desired improvement, and 65 percent of non-MAS developers cite the approval process as a reason for staying out.
Among Us
Above: The 2018 redesign of the Mac App Store.
One thing developers seem to be less concerned about at this point is Apple’s 30 percent cut of revenues. The number of dissatisfied developers is 49 percent — down a sharp 20 percent from a year ago — and 63 percent of developers say they make more money from Apple than non-Apple stores. Fifty-eight percent of developers who aren’t already making non-Apple software wouldn’t even consider doing so.
While MacPaw’s survey also includes details on its Mac App Store alternative, Setapp, the report is transparent about developer satisfaction and dissatisfaction with both solutions; it also goes into detail regarding developers’ positive and negative experiences with switching to subscription models, as well as their readiness for Apple’s upcoming Marzipan iOS/macOS development initiative — 60 percent of Mac developers say they aren’t yet ready. The full survey is worth seeing and is available here.